Cold Acquisition

Your Ultimate Solution for B2B Lead Generation and Sales Execution

Led by Lewis Mushaka and Benjamin Houghton

At ScalingSuccess, our Cold Acquisition Service combines targeted lead generation with expert sales execution. We handle everything from engaging decision-makers to closing deals, driving scalable growth, efficiency, and measurable success for your business.

Dividing Labour by Skill Set

Strategic Breakdown:

  1. LinkedIn Outreach

Personalised Engagement: Led by Lewis, this step focuses on connecting with key decision-makers in your industry. Using tailored and professional messaging, we initiate meaningful conversations that position your business credibly and effectively within your target market.

2. Cold Emails and Calls

Direct Prospecting: Our skilled setters carry out targeted outreach through personalised emails and phone calls. They establish initial contact, qualify leads, and build strong relationships, laying a solid foundation for future engagement.

3. Centralised Lead Management

CRM Integration: All interactions and progress are tracked in a shared, centralised CRM system. This ensures real-time visibility, smooth collaboration, and streamlined lead management, keeping the entire team aligned and informed.

4. Lead Nurturing

Warm Lead Development: Setters nurture leads through consistent follow-ups and targeted communication, keeping them engaged and prepared for advanced discussions. This stage builds trust and ensures leads are ready for the next step in the sales process.

5. Closing the Deal

Professional Closers: Closers take over warm leads, presenting bespoke solutions tailored to their needs. They address objections, negotiate terms, and finalise agreements, ensuring a seamless and professional experience for the client.

The Sales Team:

-Our Comprehensive Approach-

-Specialised Package Sizes-

Case Studies

Feel Confident in our Services.

Development Company: RubiconWare
Client: ShellFire
Industry: Net Infrastructure
Website: shellfire.com
Project: Mobile App Development (iOS & Android)
Duration: 12 months
Cost: $180k
Acquisition Channel: LinkedIn and Email Outreach

Campaign Details:

  • LinkedIn Outreach: Lewis strategically connected with high-level executives at ShellFire, emphasising RubiconWare’s experience in developing scalable mobile applications for similar industries.

  • Email Follow-Ups: Personalised email campaigns were used to highlight RubiconWare’s technical expertise, showcasing past successes and outlining the potential ROI for ShellFire.

  • Consistent Engagement: Lewis ensured that the follow-ups maintained engagement, ultimately securing a $180K, 12-month contract for mobile app development.

Result:
Lewis’s cold outreach strategy helped RubiconWare win a high-value client in ShellFire, proving the effectiveness of LinkedIn and email as acquisition channels for large-scale development projects.

Development Company: RubiconWare
Client: Hack Ninja
Industry: Cybersecurity
Website: thehackninja.com
Project: LinkedIn Outreach Campaigns
Duration: 15 months
Cost: $40k
Acquisition Channel: LinkedIn DM

Campaign Details:

  • Personalised LinkedIn Messaging: Lewis connected with key personnel at Hack Ninja, offering targeted insights into how RubiconWare could enhance their LinkedIn outreach campaigns.

  • Highlighting Results: By showcasing RubiconWare’s past success in executing similar campaigns for other clients, Lewis was able to position RubiconWare as the ideal solution provider.

  • Relationship Building: Regular follow-ups and informative messages helped nurture the relationship, ultimately securing the 15-month, $40k project.

Result:
This campaign demonstrated Lewis’s ability to win cybersecurity clients for RubiconWare through LinkedIn outreach, solidifying LinkedIn as a powerful acquisition channel for B2B marketing and sales.

Have a Question?

“Will Cold Acquisition harm my brand’s reputation?“